Our Story

Having always loved travel and beautiful things, the inspiration for Willow & Ruby came after years of traveling and working all around the world, being exposed to different cultures and ways of living.  Then coming back home to South Africa and falling in love with our Coastal way of life, here on the beautiful north coast of Kwa-Zulu Natal.

Realising we have a wealth of highly talented local artists and designers and wanting to support and make a difference, we took over the existing boutique, Willow in the Sage Centre, in September 2018, turning it into Willow & Ruby with our personal touch and passion for ethical, sustainable and conscious lifestyle. Our carefully selected ranges of fashion, homeware and gifts with a heart for others in our local and international community, are our gift to you.

We believe in the power of storytelling, chasing your dreams, and being comfortable in your own skin. We look to contribute beauty to this world...not only aesthetically...but sustainably.  All of our choices affect the outcome of this beautiful planet.

Together we can make a difference.